Sunday, January 17, 2016

Gestalt on Mercer's Campus


Shown above is a banner of a logo for the "Research That Reaches Out" concept at Mercer's campus. This particular banner was right outside the front entrance of Hardeman Hall. Some could argue that the globe was preemptively drawn as a circle and the lines were drawn over it. From a gestalt point of view, a black circle was the base, and individual white polygons were placed over it, formulating a globe and emphasizing a round movement. The orange streaks that are superimposed over the globe help strengthen the idea of rotational movement.

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